Every loan application, new checking account request, and credit check relies on the foundation of trust. In the finance sector, digitally astute customers anticipate each interaction to be not only smooth and personalized but also trustworthy. This implies there's a significant obligation to demonstrate your commitment to your brand's purpose, safeguard customer data, and provide meaningful experiences.

In our Adobe Trust Report, we collaborated with Advanis to conduct a survey involving over 12,000 consumers and 2,000 senior business leaders at companies with more than 50 employees. Continue reading to uncover the insights from the data that could help in earning and maintaining the trust of customers—particularly in the financial services industry.